Effective Sept. 1, 2021, Lighting Services Inc. announces partnership with Associated Lighting Representatives (ALR). This new partnership is for the representation of Lighting Services Inc.’s track, accent, display and LED Lighting systems in San Francisco/Oakland, Sacramento areas in California, as well as Reno, Nevada.
“As our industry has evolved to be much more digital, we have a strong commitment to the control of this
technology. We believe that ALR is the best choice to service our customers with the next generation of
products from LSI. The synergies between our two companies will bring products and services to the Bay Area and beyond,” says Daniel Gelman, president and CEO, Lighting Services Inc.
“LSI is excited to partner with ALR in the San Francisco/Oakland territory. We believe their reputation and
dedication to controls will provide exceptional service to the lighting industry,” adds Jeff Ramesar, director of Sales, Lighting Services Inc.
“I am very happy to have ALR as our new partners in Northern California and Northern Nevada. I have known
many of the people at ALR for years and I am certain we will have a very successful team for years to
come,” notes Joyce Cassidy, regional sales manager, Western Region, Lighting Services Inc.
ALR is proud to represent LSI in Northern California and Northern Nevada. LSI’s roots as a family-owned,
independent manufacturer of track, accent, display, and LED lighting systems makes the company an
excellent fit for ALR’s services.