Bostik Inc., a manufacturer of adhesives and sealants, has announced the debut of the Bostik-branded Boeing 737-800. This sleek aircraft will begin promoting Bostik brand awareness, flying four times per day to 47 destinations across 20 countries.
Michael Jenkins, business director for Bostik’s Consumer & Construction business unit – Americas, states: “Bostik high-performance adhesives are being successfully used worldwide for a diverse variety of applications dependent upon products people use each day. We believe it’s important that consumers in the Americas know of the global acceptance our products enjoy. Globalizing the distinct image of our brand is a good ‘step one’ in getting everyday people to become even more familiar with the Bostik name and range of solutions our company provides.”
Bostik is the first company to sign a contract with a European airline, Transavia (a subsidiary of Air France-KLM) to re-brand a Boeing 737-800. This unique project incorporates the aircraft’s exterior brandishing Bostik’s new brand identity, introduced in early 2014. It includes a prominent image of the Bostik omnipresent gecko on its tail fin. This distinctive initiative is one of many activities designed to globalize the Bostik brand.
Scott Banda, director of marketing for Bostik’s Consumer & Construction business unit – Americas, adds: “This is an out-of-the-box program, which really shows the entire world how Bostik is aggressively on the move, beginning to build its brand. Today, our products are on the shelves of roughly 2,000 retail locations across the Americas. This is just one of many exciting new promotional programs that consumers will be seeing from our company over the years to come.”
It is estimated that 145,000 passengers will travel on the Bostik airplane during the next six months and millions of others will have a chance to admire it during takeoffs, layovers or while in-flight.