Alloy LED, a designer and manufacturer of LED tape lights, is pleased to welcome Diane Sabo as the company’s director of marketing. Sabo, who brings 25 years of marketing, branding and corporate communications experience to the position, will be responsible to lead the company’s marketing strategy and the North American marketing team.
An experienced senior leader with over 10 years of marketing success in the electrical and lighting industries, Sabo is well-positioned in her new role to bring innovative perspectives and positive change to drive market penetration, customer loyalty and sales growth. “We could not be more excited about Diane joining the Alloy LED family,” says Joe Flynn, president, Alloy LED. “Diane’s energy, passion and commitment to excellence will be a major asset for our organization. As director of marketing, she will play a pivotal role as Alloy LED continues to launch a steady stream of innovative products and strategies to reach new customers and enter new markets.”
Prior to joining Alloy LED, Sabo’s extensive experience includes marketing and brand management positions at IDEAL Industries, Navistar, Eaton, Sealed Air and most recently at NSI Industries, where she was the senior director, Corporate Marketing and Communications.
Sabo received her Master of Business Administration and Bachelor of Science from Northern Illinois University College of Business, graduating with magna cum laude honors. She will be based in Charlotte, N.C., and report directly to Joe Flynn, president at Alloy LED.