User-friendly tools and visual imagery are a few additions to the newly redesigned ALUCOBOND USA website by 3A Composites USA.
This easily navigated website showcases the new ALUCOBOND branding platform and offers product and sustainability information, as well as new design tools to find the perfect cladding solution for exterior and interior applications of ALUCOBOND PLUS and ALUCOBOND AXCENT.
A new Color Browser, Project Gallery, Build Your Custom Spec tool, Sustainability practices and an enhanced Corporate Identity listing are just a sampling of the key features incorporated into the new website.
“Given today’s remote work environment, it was important for us to provide a comprehensive set of tools while also making it easy to navigate our site,” says Debbie Sulewski, director, marketing and product development, Architecture Americas, 3A Composites USA. “We gathered feedback from our customers and the architectural community to understand what was needed to make their jobs easier while allowing them to find valuable information in a timely manner. We are very pleased with the results, and we are confident viewers will be able to efficiently find what they need.”
An architect or designer can now filter through 86 stocking colors, visualize them in the Facademaker tool, order samples, download details and utilize the new Build Your Custom Spec feature to customize a specification—based on project needs and requirements—all from the website.
The new ALUCOBOND Color Browser offers specification filters to dial down to the perfect color by finish, temperature or color group and then allows the viewer to easily order samples to see the true color before specifying. Inspiration can also be found in the new Project Gallery where 3A Composites recognize so architectural designs that have been achieved through the dedicated efforts of the architectural community and the ALUCOBOND fabrication and installation partners across the Americas.
A concerted effort was made to enhance the Sustainability content found in the website’s Technical Support section, which now provides an in-depth review of 3A Composites’ sustainability practices, environmental initiatives and stewardship focusing on the company’s commitment to Life and Safety and how it is striving to meet the most stringent economic, social and ecological demands.
An expanded Corporate Identity section features a full program list and broad color palette to support retail initiatives in this ever-changing environment. A well-communicated and consistent corporate identity plan is essential to developing a strong company brand, and 3A Composites supports these initiatives.