Bacharach Inc., a manufacturer of refrigerant gas leak detection and monitoring instruments, and combustion and emission analyzers, has announced the launch of an updated website and brand identity, revitalizing its logo, company colors and redesigning its collateral materials to provide a clear presence within their focus markets. The new brand identity follows Bacharach’s strategic direction and focus of instrumentation solutions for the HVAC and refrigeration industries.
“The brand enhancements are more than just a logo makeover,” says Barry Phillips, vice president of marketing and sales for Bacharach. “It’s a reflection of our company’s commitment to over 100 years of innovation and support, making a difference to our customers every day. We provide product innovations in design, engineering, manufacturing and support. We felt it important that the brand reflected our focus, strengths and capabilities, and builds on our history of quality, durable and reliable HVAC&R instrumentation.”
The rebranding and redesigned website also aligns the focus markets and applications with the company’s fixed and portable gas detection and monitoring instrumentation. A new style guide has been developed and is located on the company website to present the new identity, icons, and design elements also for use by authorized Bacharach channel partners.
The redesigned website continues in this direction, with the addition of product images and improved navigation. Users can find detailed information about Bacharach’s products, related capabilities and applications on the new website, which also contains downloadable assets such as product manuals, brochures, instructional videos and data sheets, as well as a newly designed service support section and an area where visitors can keep up to date with company news and new project developments.
In the coming months, Bacharach plans to launch more new products and services, along with a new look on its marketing materials. The rebranding effort continues the goal of supporting customers’ needs and providing service, while building on the history and capabilities of the last 110 years.
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