Bostik Inc. has announced, beginning in August 2021, the rebranding and expanding of its soft floor covering installation systems. This initiative will best communicate market segment, product technology, quality level, and product benefits.
A significant part of this effort was redesigning the product packaging into a fully unified and cohesive product portfolio. All packaging is now boldly designed, featuring a new alphanumeric naming structure, certifications, color coding, and clear icons to highlight the product’s specific characteristics, which will aid in product selection.
“We made this decision with the installer in mind,” states Jake Stadler, Bostik’s market manager, Hardwood and Resilient Installation Systems. “The intent behind these updates is simply to make it logical and easy for contractors and installers who use our products daily.”
Stadler continues: “The new LOCK and COTE solutions are an approved substitute for our previous line of soft floor covering installation systems. In most cases, we made no formula changes to our products; we wanted to make it easier for our customers to select the right product for their project.”
This Bostik portfolio of soft floor covering installation solutions is eligible up to a 25-year system warranty and includes:
· A comprehensive line of products for all resilient and soft floor coverings
· High moisture resistant solutions
· Tenacious bond strength and high tack
· Lengthy spread rates
· FloorScore Certified products
· Plasticizer migration resistant formulations