Bulbrite has launched a new website as the centerpiece of its rebranding launch at Lightovation.
The website is a comprehensive overhaul, with the goal of making it user-friendly and inspiring. Bulbrite.com features a simple look with a homepage that captures the essence of Bulbrite’s new brand with a focus on lighting as an experience.
The website features new tools including a product filter, product comparison tool, and an on-demand specification sheet generator. With several thousand product SKUs to navigate, site visitors now have over twenty-four (24) product filters to help navigate their search. The new filters include voltage, wattage, finish, base, bulb shape and more. The site also gives users the ability to compare up to four products side by side to see which bulb best suits their needs.
The website is also has a customer portal login that houses the tools customers need. In line with Bulbrite’s commitment to education, additional information on legislation can be found in the LEARN area of the website which also includes a link to lightopedia.com, Bulbrite’s proprietary online education center.
Other features include a store locator as well as an energy savings calculator.
Bill Drysdale, vice president of Sales and Marketing, is optimistic about how the website will influence the end-user.
“We redesigned the website to enhance the user experience for our customers. We are excited for this launch, and know that this site will increase value for the customer.”
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