Construction Cameras Show the Progress of a Roof Replacement Project

TrueLook cameras are used to show the progress of the roof replacement.

TrueLook cameras are used to show the progress of the roof replacement.

TrueLook was chosen as a marketing tool for the $10.5 million Sails Pavilion roof renovation project at the San Diego Convention Center.

The 90,000-square-foot Sails Pavilion is an iconic feature for the waterfront of the city. The original roof was designed and installed as part of the original construction in 1989. Having outlived its estimated 25-year lifespan, the roof is being renovated with all new materials and installation by the original contractor, Birdair Inc.

“Our Sails Pavilion roof is an icon of the San Diego waterfront skyline,” says Barbara Moreno, executive director of communications for the San Diego Convention Center Corp. “We purchased the TrueLook cameras as a tool to help us tell the story of the project; to show San Diego residents and convention center clients the progress of the roof replacement. And how do you make infrastructure interesting? You make it fun, engaging and transparent through videos and photos.”

Birdair, headquartered in Amherst, N.Y., designed and installed the original roof and is the primary contractor for this project.

“We like the view we get from the TrueLook camera,” says Joe Magiera, director of project management with Birdair. “It gives us the opportunity to view progress on the project. Having eyes on our progress provides us with a peace of mind that all is going well.”

TrueLook cameras are used all over North America for large and small construction projects.

“We’re delighted to be part of such a visible project like this,” says Ken Pittman, TrueLook chief marketing officer. “The TrueLook camera systems are suited to projects like this where we can show the interior work and the exterior overview. Of course, you can’t ask for better weather or a more beautiful view than what we have with San Diego. We’re looking forward to seeing this roof renovation take shape over the next few months.”

Work began on the San Diego Convention Center roof project in August and is expected to be completed in late January 2018.
“This camera is ours to utilize in telling our story in any location for any project,” Moreno says. “The San Diego Convention Center will continue to provide services in an awe-inspiring facility.”

The Sails Pavilion roof is just one of the many infrastructure improvements and enhancements underway at the convention center. The California Infrastructure and Economic Development Bank (IBank) Board of Directors gave the final approval to finance the $25.5 million in capital improvement projects in June 2016.

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