A guide and whitepaper from the Construction Marketing Association has been updated and is available for download. “Construction Lead Generation–The Definitive Guide” provides information and insight into the topic of improving business development and sales for construction-related firms of all types and sizes.
What makes the guide definitive is the multiple aspects of information including results of a national lead generation survey, a comparison of two construction lead services, Dodge Data & Analytics and ConstructConnect, along with details on other, specialized construction lead services. Finally, marketing lead sources are identified by traditional, Internet, and social media types.
“The CMA Lead Generation Guide has always been our most popular download because very little information exists on the subject”, states CMA Chairman Neil M. Brown. “Yet lead generation is mission critical for all construction firms, building product manufacturers, and other brands in the construction ecosystem.”