The Ellen MacArthur Foundation and the Cradle to Cradle Products Innovation Institute have furthered their collaboration and, in recognition of their missions and goals, have identified areas for partnership designed to galvanize momentum towards the circular economy.
As an affiliate member for the past two years of the Ellen MacArthur Foundation pre-competitive innovation program – the Circular Economy 100 (CE100) – the Institute has contributed to accelerating learning opportunities, sharing best practices, and building collaborations for positive impact.
Through the expanded collaboration, the organizations will develop initiatives that recognize the value of the Cradle to Cradle methodology in contributing to the advancement of a circular economy with safe materials. The methodology provides a platform for product optimization across five categories: material health; material reutilization; renewable energy and carbon management; water stewardship; and social fairness.
“Cradle to Cradle is one of the schools of thought underpinning the circular economy framework. Through this collaboration the Cradle to Cradle Products Innovation Institute will contribute its expertise across a number of programs and initiatives that the Ellen MacArthur Foundation is driving to accelerate the transition towards an economy that is restorative and regenerative, by design.” – Andrew Morlet, CEO, Ellen MacArthur Foundation
“We believe collaboration is critical to accelerating progress towards the circular economy,” says Cradle to Cradle Products Innovation Institute President Lewis Perkins. “We look forward to leveraging our shared creativity, innovation and approach to accelerating the circular economy and creating a positive future for our planet.”
The Institute plans to contribute its expertise on material health and material reutilization to the Ellen MacArthur Foundation Circular Fibres Initiative, as well as piloting tools within the CE100. The organizations also plan to co-develop education modules around design, and collaborate on projects on fashion, the built environment and circular cities.