Crossville Inc. Launches New Website Based on Input From Interior Designers

Officials with Crossville Inc. have announced the launch of its new website. The site is live at its longstanding domain, crossvilleinc.com.

“We built the new crossvilleinc.com to offer designer-driven resources,” explains Lindsey Waldrep, Crossville’s vice president of marketing. “From enhanced search and a new sample ordering interface to a cleaner, tighter repository of tools and assets for designers, this site is an entirely new experience that will simplify the selection and specification process.”

The site’s features were developed based on input from commercial interior designers. Crossville conducted surveys and interviews with designers, as well as A&D sales representatives across the nation, to identify what functionality is essential for professionals who select and specify tile.

“Resoundingly, designers asked for large photography to be able to see all the details in our tile collections,” Waldrep shares. “We’ve answered that demand in the new crossvilleinc.com. Images are big to show the unique nuances of our tiles.”

The Crossville library makes product materials, Revit files; general brochures; safety data sheets; installation guides; and technical information, user friendly to browse and download. The Project Gallery features product-in-use case studies organized by facility type, complete with photography to offer designers inspiration for their upcoming projects.

With the sample ordering interface, site visitors can create accounts to track their order histories and save shipping information to make their requests more efficient.

Additionally, the site is designed to be as simple to navigate on mobile devices as it is on desktop computers.

“The user experience is paramount in every aspect of our new website. We’ve created a platform that’s visually inviting, simple to navigate, and mobile-friendly,” summarizes Waldrep. “It has everything specifiers and designers need to make tile selections with utmost confidence.”

Click here to view the site.

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