General Motors’ Dealerships Utilize Aluminum Composite Material Panels for Branding Update

Dealerships receive branding update with Laminators Inc.’s Omega-Lite ACM panels.

Consistency and image are vital for any corporate identity program, which is why several Chevrolet dealerships across the U.S. have selected aluminum composite material panels to clad their new or existing dealerships.

Last year, General Motors announced more than 3,400 Chevrolet, Buick, GMC and Cadillac dealerships across the U.S. will upgrade their facilities to meet brand standards. These upgrades include new exterior entrances with updated signage; a bright, modern showroom; and customer lounges with free Wi-Fi. The dealership enhancements are part of a larger GM initiative to reward dealers who voluntarily meet the parent company’s customer experience standards.

During the retrofit, each dealership is decoratively clad with Laminators’ Bright Silver and custom color ‘Chevy Blue’ Omega-Lite ACM to maintain a consistent corporate image. Laminators’ panels have already been installed on several dealerships across the U.S., including Reedman Toll Chevrolet, Langhorne, Pa.; Bryner Chevrolet, Jenkintown, Pa.; Boulder Chevrolet, Boulder, Colo.; Deacon Jones Chevrolet, Smithfield, N.C.; La Junta Chevrolet, La Junta, Colo.; Paddock Chevrolet, Kenmore, N.Y.; Joe Basil Chevrolet, Depew, N.Y.; and Jay Chevrolet, Highland, Mich.

Omega-Lite panels offer a decorative, durable surface finish for exterior wall surfaces. The panels are composed of a polyallomer corrugated core between two finished aluminum sheets, making them water-resistant and easy to maintain. Installed with the manufacturer’s Dry Seal Installation System, Omega-Lite panels can be fabricated onsite or off-site for ease of installation.