GenFlex Unveils New Brand Look and Messaging

GenFlex, a brand with a 30-year heritage in the roofing industry, unveiled a new look and messaging recently.

With an updated logo, revised color scheme and redesigned trade-show booth, GenFlex rolled out its new brand reminding roofing contractors that GenFlex is a partner to help build their businesses. The new branding also incorporates the tagline, “Above all.”

“We found that while most contractors have a positive impression about GenFlex, we aren’t necessarily top-of-mind,” says Eric Ziemba, general manager, GenFlex. “It is time to refresh the brand and reintroduce ourselves to our customer base of distributors and roofing contractors.”

Known for durable roofing systems and components, ease of installation and complete warranty coverage, GenFlex has been at the forefront of roofing products and technologies since 1981. More than 1 billion square feet of GenFlex TPO and EPDM membranes have been installed across the country, protecting a wide range of properties from commercial buildings and retail facilities to hospitals, schools and other institutions. Recently, GenFlex products were used to complete the reroofing of NASA’s Marshall Space Flight Center Building 4487 in Huntsville, Ala., covering 165,700 square feet.

The GenFlex network of factory, field and technical representatives provides technical support, product expertise and training to help ensure successful projects. These representatives can provide insight on the building and the project parameters, and make suggestions based on environmental conditions, timelines and budget. GenFlex also provides training to help their distributor partners and roofing contractors with classroom and hands-on programs, along with a video library housed on their website.

“We will always stay true to the essence of the GenFlex brand, built on quality products and superior customer support,” Ziemba adds. “We’ve just adopted a more contemporary look and ‘attitude’ for our brand, which we think will resonate with our customers.”