HPS Schönox Launches 2018 Brand Campaign, Ön It

HPS Schönox strives to provide support and flooring solutions. Its 2018 brand campaign, Ön It, will show that HPS Schönox does business differently and is committed to doing it right.

The campaign will debut on all the company advertising, branding and marketing collateral, as well as internal and external communications. It will kick off at both World of Concrete and The International Surfaces Event in Las Vegas.

The mission of HPS Schönox is to move the flooring industry forward through innovation, solutions and service. “Our passion for science and technology combined with our experience and expertise in construction helps to build improved floors, spaces, relationships and communities,” says HPS Schönox Principal Thomas Trissl.

The campaign aims to communicate the HPS Schönox difference to its audiences with the following messages:

  • When you need an advanced subfloor systems in the industry, Schönox is Ön It
  • When you have questions about how to level a floor from hell, our team is Ön It
  • When you’re up against an insane deadline, count on us to be Ön It
  • Wherever you seek innovation, reliability and lasting results, we’re Ön It

“HPS Schönox is the flooring expert that’s ready to listen, learn and work side by side with you,” says Trissl. “That’s why for everything you put into your job, you need Schönox Ön It.”

The campaign creative was jointly developed by HPS Schönox and partner agency Luckie & Co. The team worked to reposition the brand, build brand identity and execute the new campaign.

“This was one of those times when the right client and the right opportunity came together to create an ‘aha!’ moment for us,” says Brian Conley, director, strategic engagement at Luckie. “We’re excited to launch something that will position HPS Schönox several levels above its competitors. With sales and distribution already in place, we anticipate growth for the brand.”

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