Spray foam insulation manufacturer, Icynene, has launched its new interactive website. The website offers architects, builders and homeowners across North America comprehensive and tailored resources and information for their individual insulation requirements. A key feature of the new website is responsive design, which automatically adjusts layout to provide an enhanced user experience on smartphones—Apple iOS and Android—as well as tablet devices.
The new Icynene website has been designed to segment the information specific to the user, allowing architects and builders to reach key data quickly for residential and commercial building projects. Technical data, building specifications and project examples for residential and commercial buildings are only a click away.
For homeowners, the change is even more dramatic. The new website takes homeowners through the research process for new homes or renovations in an interactive format helping users to understand the advantages of spray foam insulation, how the product can help them save money, as well as how Icynene has grown to become a market leader.
“A considerable amount of research went into optimizing our website to ensure it was more user-friendly and intuitive so that users could understand the product and its benefits, as well as find their local licensed Icynene contractor. The new-look website is fresher, cleaner and filled with useful resources, case studies, videos and project details that architects, builders and homeowners alike will be able to take advantage of,” says VP of Marketing Betsy Cosper.
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