Window & Door has announced the winners of its annual Crystal Achievement Awards, recognizing window and door manufacturers and suppliers for contributions to the industry. LaCantina Doors (LaCantina) earned top honors in the Best Marketing Program category for its interactive video series.
“Every year, we receive nearly 100 entries of products and processes that remind us of the true innovative spirit of the industry,” says Emily Thompson, editor in chief, Window & Door magazine. “The winning entries present creative solutions to the industry’s challenges and portray the next evolution of fenestration trends.”
Award winners were selected by a panel of judges with decades of industry experience. Each judge evaluated every entry against specific criteria and cast their ballot for the products, processes, programs and machines they deemed to have an impact on the advancement of the industry.
Unlike traditional videos, the LaCantina interactive video series allows viewers to only watch the content they want by choosing categories within those videos of interest, and actively engaging with the content that they deem is important or most relevant. Filmed in a 4HD short story style complete with full-panoramic views, LaCantina Interactive educates the consumers on its open space products and allows viewers to experience how their material and design choices will look from the inside-out, backwards and forwards.
“LaCantina Interactive will help guide consumers and builders through the process of understanding and choosing the right products based on their preferred system type and where they live,” states Lee Maughan, vice president and general manager, LaCantina. “The creation of the interactive video series puts us at the forefront of the digital experience and shows LaCantina’s innovation extends beyond the products we develop.”
The 2018 Crystal Achievement Award winners will be featured in the September issue of Window & Door magazine and online at WindowandDoor.com.