Jonathan Cheever is an American Standard Athlete

American Standard announces a partnership with Jonathan Cheever as an American Standard Athlete.

American Standard announces a partnership with Jonathan Cheever as an American Standard Athlete.

Plumbing brand American Standard, part of the LIXIL Corp., has announced a partnership with snowboarder and plumber Jonathan Cheever as an American Standard Athlete.

Cheever, 32, a U.S. Snowboard Team member since 2005, is an elite level athlete in snowboard cross. This sport combines the skills of snowboarding on a downhill ski racing course similar to the design used for motorcycle motocross.

In the off-season, Cheever works for his father’s company, Mark Cheever Plumbing and Heating, in Saugus, Mass., as a vocation to support his passion for snowboarding. He has been a licensed journeyman plumber since 2004 and a user of American Standard plumbing products.

In September, Cheever earned third place at the first World Cup of the season, qualifying him to compete on the world’s biggest stage. Throughout December, Cheever will race in three additional World Cup events to solidify his spot on the roster. He has ten FIS World Cup podiums, earned four national championships, and participated in ten Winter X-Games, an annual extreme sports competition for winter sport athletes.

“The plumbing trade is underrated as a profession. Personally, I’ve found this line of work to be satisfying,” explains Cheever. “My plumbing career offers me the flexibility and financial freedom I need to support my passion for snowboard cross, and I’m excited to have American Standard join me on this journey.”

In addition to fitting into Cheever’s seasonal snowboarding schedule, plumbing work presents other benefits, as well. Compared to the costs of a four-year college degree, the education and training required to become a plumber is less of an investment, so Cheever can focus on paying his training, competition, and coaches instead of student loans.

Additionally, he is proud that his work helps families protect their health and save the natural resource of water, while providing a source of income in the off-season for his own family.

“Jonathan Cheever’s successes in the sport of snowboard cross, combined with his profession as a journeyman plumber, demonstrates that there is more than one way to approach a career in the skilled trades,” says Steven Delarge, president and CEO of LIXIL Americas. “We are all excited about this new partnership and wish Jonathan all the best as he races toward the finish line this winter.”

As an American Standard Athlete, Cheever will promote the sponsorship across his social media channels and will use a custom-designed American Standard branded helmet and board at all upcoming snowboard cross competitions this winter. You can also follow along with Jonathan’s journey on American Standard social channels.

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