Kebony has announced the appointment of Ben Roberts to the newly created position of U.S. marketing director, according to Andy Hehl, Kebony U.S. manager.
In this role, Roberts will direct marketing strategy, working alongside the U.S. sales organization, as the company expands its brand in the U.S./Canada markets.
“We’ve experienced explosive growth in the U.S. over the past couple years and Ben will give us the strategic firepower we need to manage it,” Hehl states. “His experience in our industry and overall depth in marketing strategy is exactly what Kebony needs right now in the US.”
Prior to joining Kebony, Roberts was the marketing director for specialty lumberyard TimberTown – with locations in Austin, Texas, and Atlanta, and its parent company, Overseas Hardwoods Co., headquartered in Mobile, Ala. Roberts has a background in content and video marketing, and launched a youTube series for TimberTown/OHC called “TimberTips” that focuses on information about lumber products and projects.
Kebony will open an office in Austin, Texas, within the coworking space WeWork’s Westview location to house the Kebony U.S. marketing and sales teams. ”I’m excited to be a part of such an exceptional company and product offering,” explains Roberts.
Roberts resides in Liberty Hill, Texas.