L.A. Lighting is pleased to announce the addition of two new members to its marketing and sales teams.
Andy Firchau has joined the company as its new marketing director. Firchau brings a wealth of experience to the position, having previously served as marketing manager at component manufacturer Fulham. Firchau will lead L.A. Lighting’s marketing team, with a focus on building the L.A. Lighting brand and expanding its reputation for flexible products and quick turnarounds.
In addition, L.A. Lighting has welcomed Joe Lensky to its outside sales team. Lensky will be based in Southern California, calling on L.A. Lighting’s distribution customers, contractors and architects. Lensky has been in the lighting industry for more than 25 years, working closely with distributors and agencies while building an impressive knowledge of lighting systems and a strong track record for solutions-oriented sales.
“With the addition of Andy and Joe, we’re looking forward to strengthening our connections with customers and forging new relationships as we expand the reach of L.A. Lighting,” says Robert Shapiro, L.A. Lighting COO. “We are a family-run business with a focus on high-quality, American-made products, and we’re excited to add Andy and Joe to the team.”
Los Angeles Lighting Manufacturing Co. is an American manufacturer of commercial and industrial luminaires. Known for its quality products and short lead times, the company offers a standard product line, modified products, retrofit solutions and custom luminaires. All of L.A. Lighting’s products are designed and built at its headquarters in El Monte, Calif., just east of Los Angeles.
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