Dr. Pharmacy was created to bring its customers a unique experience, health is directly related to wellness and happiness. To help them portray this, the company required the type of light that supported their heath and cosmetics products in an atmosphere that conveyed the essence of wellness and beauty.
Designed and constructed by SOLID, who worked with L4A, selected Soraa to give the space the desired look and feel they were seeking. With a narrow and adjustable beam, Soraa lamps allow the store to highlight products throughout the space, while also creating dramatic environments in areas where cosmetics and beauty products are displayed.
Soraa MR16 and GU10 lamps were chosen to illuminate Dr. Pharmacy because their lamps produce all colors of the visible spectrum (400-700nm), with no gaps. Soraa lamps render warm tones and infinite shades of white, but more importantly, achieve a color index (CRI) of 95 and deep red (R9) rendering of 95. Its LED design provides object definition, revealing texture and coloring throughout the entire environment, and gives L4A the ability to draw attention to the interior surfaces that matter most.
“The flexibility of the different beam angles helped us to create drama and highlights throughout the store,” says Petros Kaisaris, L4A. “Soraa lamps give us the theatrical effect that we could only achieve with halogen lamps until now.”
Unlike blue-based white LEDs without any violet emission, the Soraa lamps have Violet-Emission 3-Phosphor (VP?) LED technology to excite fluorescing brightening agents in objects such as clothing, paper and cosmetics. Its GaN on GaN LED technology allows Soraa LEDs to operate at currents that are more than five times higher than LEDs built on other materials. This means a lot of light and a narrow beam come from a small, single source.