LSI Industries Inc. appoints Jay Matsueda as senior director of strategic marketing and communications for the Lighting Solutions division. Matsueda will report to Shawn Toney, president of LSI Lighting Solutions.
In his new role, Matsueda will lead Lighting Solutions marketing in support of sales, product management and C-level executive goals toward company growth, with particular focus on LED lighting products for new installations and retrofits. He will be responsible for all aspects of marketing strategy and execution, public relations, trade shows, collateral, site content, social media, competitive research, creative direction, brand development and more for LSI Lighting Solutions.
Immediately preceding joining LSI, Matsueda was the global marketing director of Fulham Co. Inc. With Fulham, and as a member of its executive team, he shouldered similar responsibilities across both its North American operations, as well as those for its Chinese, European, Latin American, Middle Eastern and Indian teams. Under Matsueda’s creative direction, Fulham garnered three NAED “Best of the Best” Marketing awards within the past three years.
Matsueda holds a degree in economics from the Wharton School of the University of Pennsylvania.