The Metal Roofing Alliance (MRA) has unveiled a digital marketing toolkit for its contractor and installer members to help them promote and grow their metal roofing business.
With the popularity of metal roofs increasing among U.S. and Canadian building owners, the MRA is putting more resources in the hands of contractors and installers to support the growing demand. The digital marketing toolkit, available to members online, includes table tents, yard signs, literature, infographics, videos and ads. Many of the toolkit assets are customizable and are available in digital formats or as downloads.
“Contractors and installers are a priority when it comes to market adoption and helping building owners understand the benefits of metal roofs,” says Renee Ramey, executive director of the Metal Roofing Alliance. “Making sure our trade members have the right tools to communicate and market their metal roofing business is essential to us.”
The Metal Roofing Alliance also offers training, business development resources and a lead-gen platform to help support manufacturers, installers and contractors throughout the U.S. and Canada. Earlier this year, the Alliance unveiled its website designed to not only educate and inspire building owners, but to highlight the work of its members and help building owners connect with qualified metal roofing suppliers and contractors in their area.
For those involved with or who support the metal roofing industry in the U.S. or Canada, MRA offers a variety of partnership and membership opportunities. For more information, visit the website.