National Gypsum, a gypsum board manufacturer, has partnered with Construction Instruction, the developer of the most-downloaded mobile application in the construction industry, to provide builders, contractors and architects information about gypsum products. Videos, installation guides and other resources are now available through the Construction Instruction app, which has been downloaded onto more than 70,000 devices.
“The partnership with Construction Instruction will accelerate how quickly National Gypsum can deliver product information to customers in the field,” says Beth Straeten, marketing communications manager of National Gypsum. “Construction experts rely on this kind of information at a moment’s notice, and now they can download and stream the rich content through the app.”
The Construction Instruction app offers how-to videos, highly technical publications, such as The Purple Book and The SoundBook, and information about the following National Gypsum products:
- Gold Bond BRAND gypsum boards
- eXP fiberglass-faced interior and exterior gypsum panels
- PermaBase BRAND cement boards
- ProForm BRAND interior finishing products
- PURPLE high-performance drywall products
“National Gypsum is an important addition to the growing database of information on the Construction Instruction app,” says Justin Wilson, president of Construction Instruction. “Our team of building science experts compiled technical data, graphics and product specs for hundreds of building products, and all of it can be easily searched by manufacturer name, brand or product category.”
The Construction Instruction app can be downloaded for free in the iTunes, Google Play or Amazon stores. The Construction Instruction app streams videos according to device and wireless speeds. Users can save pertinent information to the “Favorites” tab for easy access anywhere—even at the top of a ladder.
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