Neolith has announced a major commercial step with the launch of Neolith Atlanta.
Its first dedicated division in the U.S. demonstrates its commitment to the U.S. market and to the southeast region.
The decision to establish the direct division is a testament to the popularity of Sintered Stone surfaces across the U.S. It will also support the work done by Neolith’s network of distributors in this territory, allowing for more efficient delivery times, better technical support, timely communications and increased flexibility to respond to growing demand.
Stocked with a range of Neolith colors, patterns, finishes, formats and thicknesses, it will ensure the material is available to meet orders timely.
Neolith Atlanta is the next phase in a strategic investment in the U.S. and Canadian markets. Increased focus in the North American market will be complemented with more investment in advertising and an enhanced suite of tools and services to be unveiled later in 2020.
Commenting on the decision to establish Neolith Atlanta, Director Mar Esteve Cortes says, “The North American surfacing market is a highly competitive and exciting one. Over the past 10 years, supported by our amazing distributors, we have made significant in-roads to become a challenger brand, establishing a strong presence for Sintered Stone.
“For both interior and exterior applications in residential and commercial projects, we are seeing more architects, specifiers, designers and fabricators turning to Neolith for surface solutions. The most effective way to meet this rapidly increasing demand, while supporting our distributors with their sales, is to ensure a robust supply chain with a plentiful stock of slabs which are instantly accessible.”
The announcement follows news that Neolith has achieved ICC-ES accreditation, which signifies that its patented StrongFix System for ventilated façades complies with the provisions of the 2018, 2015, 2012 and 2009 International Building Codes (IBC) and International Residential Codes (IRC). This recognition unlocks potential for façade projects.
Esteve Cortes comments, “The ICC-ES accreditation opens up many opportunities, particularly for cladding. Neolith Atlanta will ensure we can respond quickly when such orders come in and make the construction process as efficient as possible. We are committed to providing the best value to our clients and this move will help establish us as the surface brand of choice for our North American customers.”
The Neolith direct division is located at 1325 Oakbrook drive suite C, Norcross, Ga., 30093, open Monday – Friday (8:00am to 5:00pm). The Atlanta team, headed by Leo Chuahy, can be contacted at [email protected] or [email protected].
The brand is also exhibiting at Coverings in New Orleans, April 20-23, where it will be showcasing its latest slabs.
Read more information about surfacing solutions from Neolith.
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