This was the case with plumbing manufacturer American Standard’s new office space in Powers Ferry Business Park, located at 2030 Powers Ferry Road in Atlanta. EpiCity manages this office community, as well as other office complexes throughout metropolitan Atlanta. Powers Ferry Business Park has suites from 930 to 21,250 rentable square feet (RSF), as well as an onsite conference center.
American Standard has had offices in Powers Ferry Business Park since March 2005. Under the company’s original lease, American Standard had 5,400 RSF. During the recent economic downturn EpiCity and the property owner facilitated a contraction by the tenant into only 3,489 RSF. As the economy began to heat up in the middle of 2013, the storied plumbing brand needed to expand its space. American Standard decided to create an ultra modern, state-of-the-art sales demonstration room and showroom, using its products, new branding and vibrant colors. The new finished space is 7,389 RSF.
Stokes assigned Dana Anderson, one of EpiCity’s interior designers, and contractor Kyle Harrison, vice president of Scott Contracting, one of EpiCity’s most trusted commercial contracting partners. They met with representatives from American Standard and its interior design team to design a new space that would focus on the firm’s products and not on the space itself.
Many of the traditional build-out steps were taken—spray insulation, drywall finishing, painting, millwork, flooring and wall build-outs—to create the new shell. This transformation, though, included many additional steps to create the ideal space needed by this customer.
“American Standard wanted something fun and different—not your typical office space,” Anderson says. “One key component is that they wanted to use their products. Much of the work focused on the restrooms and the new demonstration space and showroom. We used their products for restrooms, including new toilets, mirrors, vanities and sinks. This way the entire space shows off their products.”The team was also able to create the demonstration facility, coordinating American Standard’s design and materials into a functional space. “The restrooms turned out well, as did the entire space,” Harrison adds. “The space is upscale and demanded a level of detail that had to be coordinated, from the toilets to the new ceiling tile. It’s a beautiful showplace.”
Not only does the space show off American Standard products, but the design allows the space to be changed as products change, and enables new products to be featured. At any given time there are two dozen or more fully functioning commodes, sinks, faucets and shower heads in the demonstration area. Another major component to the new space is the showroom. Home Depot is a customer for American Standard and is located nearby, so a showroom exactly replicating a section of the plumbing aisle in a Home Depot store was created with tall ceilings for racks that could be utilized to demonstrate the full line of American Standard products.
“It really looks terrific,” says Chris Barg, vice president, Retail, for American Standard. “It looks exactly like we wanted it, maybe better. The facility was transformed from the simple and affordable office space and warehouse space we needed originally into a fully functional showroom with full demonstration capabilities.”