Phifer Inc. has announced the launch of its website, packed with educational content, images and interactive tools for the user to experience.
The Phifer site delivers information and resources on its portfolio of insect screening, sun control and furniture fabrics right to users’ fingertips. Optimized for navigation ease on all web browsers and device types, the website delivers an experience the digital marketplace of today has grown to expect.
“Phifer’s commitment to innovation in our product lines drives us to be on the forefront of technology in our digital marketing efforts as well. We believe our website delivers information that the user needs in a responsive design for today’s array of mobile, tablet and desktop devices,” says Mark Edwards, Phifer senior executive vice president & chief marketing officer.
The site directs users to the information relevant to their search. Architects and designers sourcing materials, for instance, can browse through images and specifications to determine which products would best suit their needs for an upcoming project. Phifer plans to expand the website with additional tools and interactive features to help simplify the product selection process.