Chelsea Building Products has announced the addition of Rick Rominger as product manager, specialty products.
In his role, Rick will be managing, developing, and improving the complete line of Chelsea specialty products, including Everlast Advanced Composite Siding. He will manage the entire product life cycle and both the strategic and tactical aspects of marketing to develop, launch, and expand the specialty product portfolios. Rick will be working closely with development, engineering, sales, and marketing personnel at Chelsea.
“Rick will be important to our Everlast and specialty products team for improved sales, marketing, and product management,” says Gary Hartman, VP of sales and marketing for Chelsea Building Products.
Rick has worked in the building materials industry for more than 25 years. For the last 11 years at his previous company, he worked in product management in distribution channels for exterior products. Rick worked with staff in this role to develop new products, private label branding, and marketing programs resulting in increased revenues, profits, and brand positioning.
Rominger is also a former store manager for a large home center chain, giving him experience in the management field, as well as marketing know-how from his time as VP of marketing for another building product manufacturer.