Versatex has introduced Idea Builder, a 3-D virtual sketchpad that allows builders to visualize architectural trim options. A user visits ideabuilder.versatex.com, selects a model and customizes it with PVC trim elements, such as mouldings, window surrounds and beadboard panels. Suitable with nearly any tablet or computer, the user can examine concepts from various angles, zoom in or “fly around” to visualize curb appeal.