To create a tailored Elements product, consumers visit the Watermark Designs website, where the Elements Configurator assists them in designing a personalized faucet. Consumers choose from 14 handle styles, which are called covers and offered in four material categories: Raw, Rock, Lumber and Forged. Each cover has a base and each base has two options for inserts. The inserts are offered in two styles, Bridge style and Scallop style. Both the insert and base are available in 24 finishes. After using the Elements Configurator to create a personalized faucet, consumers take their completed design to a local showroom to purchase it.
Self-Designed Faucet Collection Redefines Customization
Watermark Designs has introduced a customizable faucet collection to its bath line. The Elements collection is a self-designed faucet collection, redefining customization by giving the consumer options for faucet choice combinations.
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