Sherwin-Williams Introduces Coatings Magazine to Support Professional Latino Painters

Pintor PRO magazine, a coatings magazine written in Spanish and published specifically for Latinos, is available in print and online at swpintorpro.com. The publication is available in Spanish and English online and bi-lingual in print. It profiles the achievements of Latino-owned painting companies, offers insights for residential and commercial contractors, and provides painting tips and product information.

“Sherwin-Williams is committed to supporting the Latino pro-painter community through the introduction of Pintor PRO,” says Jeff Winter, vice president of residential marketing at Sherwin-Williams. “With this publication, we look to engage with this audience about the coatings and business information they care about most.”

The publication includes information and expert commentary about a variety of topics and ideas including:

• Contractor stories – Exclusive interviews with Latino pro-painters that share the secrets of their business success along with photos and the details of their latest projects.
• Product news – Updates about the products that help pros save time and give customers the desired finished product.
• Expert technical advice – Answers to pro-painters’ most pressing technical coatings questions are featured in the “Ask Sherwin-Williams” column, where guidance is provided on basic and advanced application techniques.
• Business-building tips – Best practices in leadership and management are shared along with ways that contractors can market and build their brands and grow their companies.

Beginning with the Summer 2018 issue, Pintor PRO will be distributed twice per year via direct mail and through Sherwin-Williams representatives across North America. To subscribe to the print edition, visit online.