Calling all color enthusiasts! Sherwin-Williams has issued a challenge to temporarily remove color from social media photos, web browsers and personal websites.
It is all part of an effort to showcase the impact color has in our lives. Sherwin-Williams will turn all digital color donations into fresh coats of paint for deserving community organizations throughout the year.
“Sometimes, we don’t appreciate something until it’s gone, and that applies to color as well,” says Ellen Moreau, senior vice president, marketing communications at Sherwin-Williams. “For several years now, Sherwin-Williams has been celebrating the benefit of a fresh coat of paint with National Painting Week. This year, we’re inviting our fans to get involved in a new way, and for a good cause, as we illustrate the role color plays in our communities, homes and everyday lives.”
How it works
Visitors to DonateYourColor.com will have three options for donating: giving the color from a photo that can be shared on their social media channels; searching the internet in black and white with a Chrome browser extension; or turning a personal website into black and white with an application. Depending on the option a user chooses, Sherwin-Williams will donate between 500 and 5,000 square feet of paint.
Participants who donate will be in good company, joining DIY influencers Vintage Revivals, Curbly, City Farmhouse and Thistlewood Farms, plus Apartment Therapy, Brit+Co and many others who are donating their color from website home pages, social media sites and more.
In addition, as part of National Painting Week, Sherwin-Williams employees will volunteer their time and expertise to revitalize spaces throughout the U.S. and Canada. Sherwin-Williams will also be sharing findings from proprietary research on color preferences, expert advice from Sherwin- Williams Director of Color Marketing Sue Wadden, and key insights from color psychologist, Dr. Sally Augustin.
To get involved or for more information on how to donate your color, visit DonateYourColor.com.