Sto Corp. is pleased to announce two key personnel changes to its top ranks.
In sales, Mark Orlando has been promoted from South region sales manager to vice president, Sales. Orlando has been with Sto Corp. for more than eight years and has consistently exceeded expectations in domestic sales. He has also been highly successful in building strong relationships with colleagues and customers alike. In his new role, Orlando will shape the sales strategy and oversee the daily operations of the US sales team and their activities. Orlando holds a Bachelor of Science degree from the University of North Carolina at Greensboro, with a major in marketing and a minor in economics.
In marketing, Claudia Mueller has been named director, Marketing Communications, replacing Michelle Leader, who retired after nearly 12 years with Sto Corp. In this role, Mueller will be responsible for planning, development, implementation, and measurement of all marketing communications strategies, as well as public relations activities.
Wielding more than 20 years’ worth of marketing experience, Mueller has deep roots in the building materials industry, having worked for companies such as LX Hausys America Inc. and Hansgrohe Inc. Her expertise spans product launches, initiatives and projects supporting a broad range of business channels and target groups. A native of Germany, Mueller holds a BBA in International Marketing.
Jose Berlingeri, president and CEO for Sto Americas, says: “We are extremely excited about both of these announcements. Mark has proven his leadership qualities time and again and we are thankful to have him in this new role. Claudia’s depth of experience in the industry and in marketing in general are sure to have an immediate impact.”