Tile of Spain manufacturers have returned to Spain to bring their latest productions and innovations to CEVISAMA, the International Fair for Ceramic Tiles and Bathroom Furnishings. The annual show this year took place from Feb. 3, to Feb. 7, 2020, and was held at the Feria Valencia center in Valencia, Spain.
State of the Industry
During the Tile of Spain press conference held at CEVISAMA, Vicente Nomdedeu, the president of the Spanish Ceramic Tile Manufacturers Association (ASCER) , highlighted the 2019 production, sales and exports figures that reflect the strength of Spain’s industrial sector.
The Spanish tile industry surpassed the levels of success of those obtained in 2018 with overall sales increasing by 4 percent. With approximately 75 percent of all sales made abroad, Spain currently exports to 185 countries worldwide with a total export growth of 3 percent since 2018.
Featured Trends for 2020
The 38th edition of CEVISAMA saw 800 exhibitors showcase their new collections to over 90,000 industry professionals from all over the world. With no shortage of new styles to inspire interior and exterior design, the following highlights the trends and innovations on display by Tile of Spain USA’s featured companies at CEVISAMA 2020:
Modern Metallics: Neutral tones enhanced by metallic motifs will shine strong. The iridescent reflections seen in the Akila collection from Azteca, Stardust collection from Fanal, Iron 4D collection from Museum and Grespania’s Patina collection bring an edge of luxury and reflect natural light to visually expand a space.
Artful Inspirations: Geometric patterns and eccentric graphics make their way back to the forefront of tile design after years of toned-down styles. Whimsical looks including Vives’ art déco inspired Pop collection, Aparici’s Altea collection, and Arcana’s wood-look collection Komi, make statements and turn spaces into works of art.
Calming Colors: Soft pastels and soothing hues were in abundance at CEVISAMA this year. Travel from Emotion Ceramics, Clash by Rocersa, and the Bow collection from Harmony shift away from the neutral color palette that has been in demand over the past few years and subtly brings color to interiors. Muted pinks, blues and greens visually enrich environments and lend a relaxing atmosphere.
Three Dimensional Details: It’s not just colors and patterns making waves in 2020. From curved ridges and beveled surfaces to concaved details, manufacturers are experimenting with texture and dimension that raises the bar in interior design. Wall tiles like the Donna collection by Peronda, the Underground collection from Keraben Grupo, and Natucer’s custom D’autore series portrays this trend to create a one-of-a-kind look.
Resurgence of Shapes and Decorative Tiles: Iconic and bespoke shaped tile stood out among its conventional counterparts at CEVISAMA. The shapes featured in Cevica’s Chintz collection, Roca Tile’s Rockart collection, Apavisa’s Intuition collection and Onix’s Hex XL collection allow for interesting layouts and bring a sense of sophistication to designs.
A Return to Traditional Formats: In contrast to unique shapes, traditional formats were in abundance with a return of subway tile in small and square formats. New collections including Pierre by Small Size, Delice by Gayafores, and Antiqva by Equipe offer both interior and exterior solutions for all types of surfaces.
The Trans-Hitos Exhibition of Ceramics for Architecture celebrated its 15th anniversary at CEVISAMA in a series of three projects titled, “IDENTITY”. The annual Trans-Hitos exhibit, sponsored by Spanish Ceramic Tile Manufacturers’ Association (ASCER) and coordinated by the Habitat Area of the Instituto de Tecnología Cerámica (ITC).
“IDENTITY” reflects on the use of ceramic tile as a material for global use in architecture since the XVIII century. Ceramic tile serves as a link both culturally and technologically, accomplishing a relevant role as a functional and aesthetic material which has left a legacy in the history of art and architecture grandiose works that still to this day are reference points for the whole world.