Viega Hires Director of Sales Operations

Viega LLC has hired Craig Cullen as its director of sales operations. In this position, Cullen is responsible for sales support as it relates to reporting, analysis, demand forecasting and pricing analysis.

Cullen has more than 25 years of sales operations experience in a number of industries, including consumer products, pump manufacturing, connectors manufacturing, eCommerce and billing services. Prior to joining Viega, Cullen worked as a director of sales operations for Xylem Inc., where he won several awards for commercial excellence.

“Craig uses hard data, objective analysis and his communication skills to deliver sales support to his team,” says Sean Debnath, vice president of sales and marketing at Viega. “We believe his skills will aid the Viega sales organization by supporting sales forecasts, current demand planning analysis and competitive pricing and quotes, while protecting margin and profitability.”

Cullen lives in San Juan Capistrano, Calif., with his wife and three children. He earned a bachelor’s degree in business administration from Loyola Marymount University in Los Angeles.