{"id":47553,"date":"2018-09-27T08:00:23","date_gmt":"2018-09-27T12:00:23","guid":{"rendered":"https:\/\/retrofitmagazine.com\/?p=47553"},"modified":"2018-09-27T07:47:54","modified_gmt":"2018-09-27T11:47:54","slug":"masonite-utilizes-augmented-reality-to-sell-and-specify-commercial-doors","status":"publish","type":"post","link":"https:\/\/retrofitmagazine.com\/masonite-utilizes-augmented-reality-to-sell-and-specify-commercial-doors\/","title":{"rendered":"Masonite Utilizes Augmented Reality to Sell and Specify Commercial Doors"},"content":{"rendered":"
Masonite<\/a> is utilizing Augmented Reality (AR) to help its architects sell and specify doors. Designed by Chameleon Power<\/a>, the native app helps users view and select doors within actual commercial environments. <\/p>\n The Chameleon Power AR application, was on display at the DHI Trade Show in Baltimore. \u201cPartnering with the leading door manufacturer, we wanted to ensure that the AR tool was a unique example of the Chameleon Power technology we have to offer,\u201d says Dan Dempsey, president of Chameleon Power. \u201cAugmented Reality is quickly becoming a standard in many industries, and we\u2019re happy to provide the AR experience to Masonite customers.\u201d<\/p>\n Virtual Reality (VR) technology from Chameleon Power helps builders and remodelers work with potential clients to select Masonite doors for specific projects. The user can choose from a selection of Masonite doors, with different colors, trends and design options. In utilizing our next generation 3D applications, customers can create photo-realistic outcomes in a life-like digital environment.<\/p>\n