{"id":59103,"date":"2020-04-10T09:30:00","date_gmt":"2020-04-10T13:30:00","guid":{"rendered":"https:\/\/retrofitmagazine.com\/?p=59103"},"modified":"2020-04-10T07:57:01","modified_gmt":"2020-04-10T11:57:01","slug":"jeff-key-to-lead-marketing-strategy-at-atlas-roofing","status":"publish","type":"post","link":"https:\/\/retrofitmagazine.com\/jeff-key-to-lead-marketing-strategy-at-atlas-roofing\/","title":{"rendered":"Jeff Key to Lead Marketing Strategy at Atlas Roofing"},"content":{"rendered":"\n

Atlas Roofing Corp<\/a>.\u00a0announced Jeff Key has joined the company as the director of marketing. In this position, Key will guide the marketing strategy across both the Shingles & Underlayment and Roof & Wall Insulation Divisions, as well as the company\u2019s overall corporate marketing strategy across all divisions \u2013 Shingles & Underlayment, Roof & Wall Insulation, Molded Products and Web Technologies. Key will provide strategic guidance and insight on all marketing efforts, ensuring brand consistency across all customer touchpoints, and develop new marketing opportunities and strategic partnerships to further continued growth at the company.<\/p>\n\n\n\n

\u201cWe are very excited to welcome Jeff to the Atlas family,\u201d says Steve Heaton, vice president, Roof & Wall Insulation Division. \u201cWe\u2019ve made great progress with both our internal and external marketing efforts and believe Jeff will be a strategic addition and resource to guide our team.\u201d\u00a0<\/p>\n\n\n\n

Key joins Atlas with more than 20 years of experience and expertise in marketing communications strategy, specifically within the building products industry. Prior to joining Atlas, Key spent the majority of his career rising from mid- to senior-level marketing positions at Georgia-Pacific Wood Products and Georgia-Pacific Building Products & Distribution. He was instrumental in introducing several new products and initiatives across traditional and digital marketing platforms. Jeff obtained his B.A. in public relations from the University of South Carolina and resides in metro Atlanta.<\/p>\n\n\n\n

\u201cAtlas is already a growing company and has the potential to continue expanding in this industry,\u201d Key says. \u201cI\u2019m excited to be part of the continued growth at Atlas and to bring new ideas to the table so we can take better advantage of the strength of our brand.\u201d<\/p>\n\n\n\n

This new appointment is part of Atlas\u2019 continued investment in its corporate sales and marketing team in Atlanta and its commitment to innovation. In addition to its product portfolio, Atlas has several key product launches and initiatives planned for 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"

Atlas Roofing Corp.\u00a0announced Jeff Key has joined the company as the director of marketing. In this position, Key will guide the marketing strategy across both the Shingles & Underlayment and Roof & Wall Insulation Divisions, as well as the company\u2019s overall corporate marketing strategy across all divisions \u2013 Shingles & Underlayment, Roof & Wall Insulation,<\/p>\n","protected":false},"author":193,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Jeff Key to Lead Marketing Strategy at @AtlasRoofing","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[202],"tags":[3256,28058,2261,1140,84],"ppma_author":[48882],"jetpack_publicize_connections":[],"yoast_head":"\nJeff Key to Lead Marketing Strategy at Atlas Roofing - retrofit<\/title>\n<meta name=\"description\" content=\"Atlas Roofing Corp. announced Jeff Key has joined the company as the director of marketing. 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Key will guide the marketing strategy across both the Shingles & Underlayment and Roof & Wall Insulation Divisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retrofitmagazine.com\/jeff-key-to-lead-marketing-strategy-at-atlas-roofing\/\" \/>\n<meta property=\"og:site_name\" content=\"retrofit\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/RetrofitMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-10T13:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-10T11:57:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/retrofitmagazine.com\/wp-content\/uploads\/2015\/11\/logo.jpg?fit=200%2C121&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"121\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Retrofit Magazine Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@retrofitmag\" \/>\n<meta name=\"twitter:site\" content=\"@retrofitmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Retrofit Magazine Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/retrofitmagazine.com\/jeff-key-to-lead-marketing-strategy-at-atlas-roofing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/retrofitmagazine.com\/jeff-key-to-lead-marketing-strategy-at-atlas-roofing\/\"},\"author\":{\"name\":\"Retrofit Magazine Editor\",\"@id\":\"https:\/\/retrofitmagazine.com\/#\/schema\/person\/17cf92c2bfb38afceb4a1c6609ca7b7b\"},\"headline\":\"Jeff Key to Lead Marketing Strategy at Atlas Roofing\",\"datePublished\":\"2020-04-10T13:30:00+00:00\",\"dateModified\":\"2020-04-10T11:57:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/retrofitmagazine.com\/jeff-key-to-lead-marketing-strategy-at-atlas-roofing\/\"},\"wordCount\":324,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/retrofitmagazine.com\/#organization\"},\"keywords\":[\"Atlas Roofing Corp.\",\"director of marketing\",\"roof\",\"underlayment\",\"walls\"],\"articleSection\":[\"Manufacturer News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/retrofitmagazine.com\/jeff-key-to-lead-marketing-strategy-at-atlas-roofing\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/retrofitmagazine.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/retrofitmagazine.com\/jeff-key-to-lead-marketing-strategy-at-atlas-roofing\/\",\"url\":\"https:\/\/retrofitmagazine.com\/jeff-key-to-lead-marketing-strategy-at-atlas-roofing\/\",\"name\":\"Jeff Key to Lead Marketing Strategy at Atlas Roofing - retrofit\",\"isPartOf\":{\"@id\":\"https:\/\/retrofitmagazine.com\/#website\"},\"datePublished\":\"2020-04-10T13:30:00+00:00\",\"dateModified\":\"2020-04-10T11:57:01+00:00\",\"description\":\"Atlas Roofing Corp. announced Jeff Key has joined the company as the director of marketing. 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