{"id":78551,"date":"2022-04-06T09:00:00","date_gmt":"2022-04-06T13:00:00","guid":{"rendered":"https:\/\/retrofitmagazine.com\/?p=78551"},"modified":"2022-04-05T15:05:42","modified_gmt":"2022-04-05T19:05:42","slug":"hardwoods-specialty-products-introduces-new-brand-identity-website","status":"publish","type":"post","link":"https:\/\/retrofitmagazine.com\/hardwoods-specialty-products-introduces-new-brand-identity-website\/","title":{"rendered":"Hardwoods Specialty Products Introduces New Brand Identity, Website"},"content":{"rendered":"\n<p>Hardwoods Specialty Products has introduced a new logo\/brand identity and with it an innovative new website. The contemporized branding pays homage to the company\u2019s 90-year heritage while lighting a path for the next phase of its dynamic growth as one of the largest suppliers of architectural and decorative materials in North America.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"171\" data-attachment-id=\"78552\" data-permalink=\"https:\/\/retrofitmagazine.com\/hardwoods-specialty-products-introduces-new-brand-identity-website\/screen-shot-2022-04-05-at-2-05-09-pm\/\" data-orig-file=\"https:\/\/i0.wp.com\/retrofitmagazine.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-05-at-2.05.09-PM.png?fit=1100%2C626&amp;ssl=1\" data-orig-size=\"1100,626\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen-Shot-2022-04-05-at-2.05.09-PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/retrofitmagazine.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-05-at-2.05.09-PM.png?fit=300%2C171&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/retrofitmagazine.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-05-at-2.05.09-PM.png?fit=768%2C437&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/retrofitmagazine.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-05-at-2.05.09-PM.png?resize=300%2C171&#038;ssl=1\" alt=\"\" class=\"wp-image-78552\" srcset=\"https:\/\/i0.wp.com\/retrofitmagazine.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-05-at-2.05.09-PM.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/retrofitmagazine.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-05-at-2.05.09-PM.png?resize=1024%2C583&amp;ssl=1 1024w, https:\/\/i0.wp.com\/retrofitmagazine.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-05-at-2.05.09-PM.png?resize=768%2C437&amp;ssl=1 768w, https:\/\/i0.wp.com\/retrofitmagazine.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-05-at-2.05.09-PM.png?resize=120%2C67&amp;ssl=1 120w, https:\/\/i0.wp.com\/retrofitmagazine.com\/wp-content\/uploads\/2022\/04\/Screen-Shot-2022-04-05-at-2.05.09-PM.png?w=1100&amp;ssl=1 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><figcaption><strong>Hardwoods Specialty Products has introduced a new logo\/brand identity and with it an innovative new website. <\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p>The refreshed color scheme of Hardwoods Specialty Products\u2019 abbreviated new logo is supported by the tagline, \u201cMaterials That Inspire.\u201d Inspiration is at the heart of Hardwoods\u2019 mission to encourage designers, cabinetmakers and millworkers to seek innovative ways of integrating materials to create healthy residential and commercial interiors. To that end, Hardwoods is committed to offering globally sourced materials that adhere to the highest environmental, ethical and quality control standards.<\/p>\n\n\n\n<p>The new website at <strong><a href=\"http:\/\/www.Hardwoods-Inc.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.Hardwoods-Inc.com<\/a> <\/strong>employs engaging and dynamic elements to enhance the visitor\u2019s ability to quickly find what they are looking for among the thousands of SKUs of products categorized on the site. The extensive collection of products includes hardwood plywood, prefinished decorative architectural panels, high-gloss, matte and synthetic panels, decorative veneers, solid surfaces, TFL, HPL, and as always top-quality hardwood lumber.<\/p>\n\n\n\n<p>Key features of the new Hardwoods\u2019 website include:<\/p>\n\n\n\n<ul><li><strong>Multilingual. <\/strong>In addition to English, visitors can select French, Spanish, Italian, Punjabi or Hindi to browse the site.<\/li><li><strong>Dynamic graphics. <\/strong>The revolving slideshow on the home page incorporates eye-catching video snippets that help tell Hardwoods\u2019 story and highlight the hardwood lumber, panel and other architectural products that the company offers.<\/li><li><strong>Enhanced products finder. <\/strong>Visitors can browse products under key categories like TFL, particleboard or hardwood plywood. In addition, individual microsites allow visitors to browse all of the products that Hardwoods offers from a specific supplier.<\/li><li><strong>Individualized branch location finder. <\/strong>The microsite approach also applies to highlighting each of Hardwoods\u2019 <a href=\"https:\/\/www.hardwoods-inc.com\/local-hardwoods-branches\/\" target=\"_blank\" rel=\"noreferrer noopener\">32 branch locations<\/a> allowing customers to access information specific to their Hardwoods\u2019 distribution center. A number of locations offer a video tour inside of the warehouse showcasing the extensive and diverse inventory that is on hand for customers.<\/li><li><strong>A&amp;D Resources: <\/strong>Links to the DesignOneSource website provide support to Hardwoods\u2019 architectural and design clients across North America. \u201cWe have quietly and efficiently integrated these many improvements and capabilities into the Hardwoods\u2019 business model to create a new company that bears little resemblance to the old firm of<\/li><\/ul>\n\n\n\n<p>\u201cThe launch of Hardwoods\u2019 new brand identity marks a new era for the company and also a reminder of how far the company has evolved from its original roots,\u201d says Gord Clough, HDI Marketing Director. \u201cThe new logo is for us a symbol of a culmination of many industry-leading advancements that we have made in redefining our role as a valued supplier to customers and an excellent partner to our suppliers.<\/p>\n\n\n\n<p>\u201cWe have quietly and efficiently integrated these many improvements and capabilities into the Hardwoods\u2019 business model to create a new company that bears little resemblance to the old firm of just a few years ago,\u201d Clough adds. \u201cWe have positioned Hardwoods to be the best partner to our customers and suppliers, and a rewarding and safe place to work for our employees.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hardwoods Specialty Products has introduced a new logo\/brand identity and with it an innovative new website. The contemporized branding pays homage to the company\u2019s 90-year heritage while lighting a path for the next phase of its dynamic growth as one of the largest suppliers of architectural and decorative materials in North America. The refreshed color<\/p>\n","protected":false},"author":95,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":".@HardwoodsCorp Introduces New Brand Identity, Website","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[202],"tags":[1610,28030,4431,1003],"ppma_author":[48795],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hardwoods Specialty Products Introduces New 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