{"id":95379,"date":"2024-03-05T08:00:00","date_gmt":"2024-03-05T13:00:00","guid":{"rendered":"https:\/\/retrofitmagazine.com\/?p=95379"},"modified":"2024-03-18T09:34:20","modified_gmt":"2024-03-18T13:34:20","slug":"fgia-annual-conference-features-keynote-about-housing-crisis-immigration-generational-differences-and-more","status":"publish","type":"post","link":"https:\/\/retrofitmagazine.com\/fgia-annual-conference-features-keynote-about-housing-crisis-immigration-generational-differences-and-more\/","title":{"rendered":"FGIA Annual Conference Features Keynote about Housing Crisis, Immigration, Generational Differences and More"},"content":{"rendered":"\n

The Fenestration and Glazing Industry Alliance (FGIA)<\/a> heard from keynote speaker Ken Gronbach in an address titled, \u201cDemography is Destiny\u201d during the 2024 FGIA Annual Conference in Amelia Island, Fla. Gronbach, a demographer who forecasts societal, commercial, economic, cultural and political phenomena, touched on topics ranging from the housing crisis and immigration to generational differences and artificial intelligence.<\/p>\n\n\n\n

Gronbach noted that the Baby Boomer generation is aging while \u201cthe largest housing and construction market is headed for [your industry] because of Generations Y and Z.\u201d However, to take advantage of these opportunities, Gronbach said companies need to embrace change and diversity. \u201cOur culture is changing. You may want things to remain the same, but they cannot, and you cannot,\u201d he said.<\/p>\n\n\n\n

Gronbach described Generation X as a \u201chole\u201d in the generational fabric of America: a smaller group of around 9 million people making up about 11.5 percent of the population. There were not enough people within Generation X to fill out the workforce in the U.S. after Boomers began exiting their working years. \u201cWithout immigration, we would not have been able to do so,\u201d he said.<\/p>\n\n\n\n

Population is also driving housing needs. Gronbach said a record 170 million people under 40 need housing in the U.S. \u201cPlus, half of marriages fail, and single moms and dads need houses,\u201d he said. \u201cBaby Boomers are retiring one every eight seconds. How many condos will they need? And when it comes to health care and elder care, Boomers are causing a strain on the health-care system. We need to build more hospitals.\u201d<\/p>\n\n\n\n

Gronbach moved on to talking about how demographics impact other countries as well, such as Russia and China. \u201cThe war in Ukraine has cost Russia 350,000 men. That will impact population there. Russia has no young people,\u201d said Gronbach. \u201cAnd I have been warning people for 20 years about the population crisis in China because of the one child policy.\u201d<\/p>\n\n\n\n

Lastly, Gronbach spoke about artificial intelligence (AI) and advised participants against being left behind. \u201cWhen it comes to AI in manufacturing, invest widely in technology,\u201d he said. \u201cEmbrace it. Get an AI expert into your organization and spend money on it.\u201d<\/p>\n\n\n\n

He added that innovative thinkers will succeed in business by being willing to try doing things outside of the norm. \u201cIf you are not thinking outside of the box, you are cooked,\u201d said Gronbach. \u201cMcDonald’s never used to serve breakfast, but the Egg McMuffin is a trillion-dollar idea. What is your Egg McMuffin?\u201d<\/p>\n\n\n\n

For more information about FGIA and its activities, visit\u00a0FGIAonline.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Fenestration and Glazing Industry Alliance (FGIA) heard from keynote speaker Ken Gronbach in an address titled, \u201cDemography is Destiny\u201d during the 2024 FGIA Annual Conference in Amelia Island, Fla. Gronbach, a demographer who forecasts societal, commercial, economic, cultural and political phenomena, touched on topics ranging from the housing crisis and immigration to generational differences<\/p>\n","protected":false},"author":95,"featured_media":95380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[201],"tags":[34725,15935,31984,33080,49841,15936,32577,49842,15937],"ppma_author":[48795],"jetpack_publicize_connections":[],"yoast_head":"\nFGIA 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