USG Corp. has announced its new brand identity and tagline, “It’s Your World. Build It.”
Building on the success of its strategic growth plan, USG and its Canadian subsidiary, CGC Inc., are activating the new brand through four-year sponsorships of the U.S. Olympic and Paralympic Teams and the Canadian Olympic Team. USG and CGC are now the official building materials sponsors of Team USA and the Canadian Olympic Team. L&W Supply Corp., the companies’ distribution subsidiary, becomes the official building materials provider of Team USA.
USG’s core values—integrity, service, innovation, diversity, safety, efficiency and quality—are reflected in the Olympic and Paralympic Movements, making the relationship between the organizations an ideal match.
“Over the past five years, we made several strategic moves to make USG a stronger, more agile company,” says Chairman, President and CEO James S. Metcalf. “We are focused on things that matter to our customers: product innovations, expansion into key international markets, and making it easier to do business with us. Being associated with The Olympic Movement, which is recognized throughout the world, gives USG broad exposure and appeal as we roll out our new identity.”
“The support of Team USA Partners such as USG is essential to maintaining our commitment to elite-level performance and ensuring U.S. Olympic and Paralympic athletes have every opportunity to succeed,” says Scott Blackmun, CEO, USOC. “In addition to financial support, USG is adding its expertise and materials to aid in the improvements at the Olympic Training Center in Colorado Springs, Colo. The work being done to improve facilities at the OTC will have a direct and meaningful impact for the athletes who live and train there.”
USG’s U.S. sponsorship includes the donation of innovative building materials, such as sheetrock Brand UltraLight Panels Firecode 30 for the new High-Performance Center at the Colorado Springs Olympic Training Center, set to open in early 2014.
The four-year agreement also includes the sponsorship of Team USA and the Canadian Olympic Team competing in the 2014 Olympic and Paralympic Winter Games in Sochi, Russia; the 2015 Pan/Parapan American Games in Toronto; and the 2016 Olympic and Paralympic Games in Rio de Janeiro.
USG, CGC and L&W Supply are also proud to sponsor several elite athletes expected to compete in the Olympic and Paralympic Winter Games in Sochi, Russia.