Dasal Architectural Lighting, a manufacturer of specification-grade accent and downlighting for residential and commercial applications, adopted a new brand, tagline and logo. Lightheaded Lighting Ltd. simultaneously launched its rebranded website.
Lightheaded provides specification-grade LED directional lighting for the residential and commercial architectural markets. Hospitality, residential, retail and corporate spaces benefit from well-controlled and efficient lighting with a full range of dimming and digital intelligence options.
The new tagline “Obsessed with Light” embodies the company’s enduring commitment to quality architectural lighting design and engineering. Lightheaded helps architects, lighting designers, engineers and builders to celebrate spaces using architecturally integrated downlights, cylinders and multiples.
“The Lightheaded brand conveys our overall approach to lighting solutions: a fun-loving company culture singularly dedicated to solving problems in the rapidly evolving architectural lighting industry. Now more than ever, LED downlights and accent lights can integrate better and more intelligently with the physical space, the digital space and the designer’s vision. Our growing company will continue to meet clients’ needs with quality products and an unwavering commitment to exceeding expectations,” says founder and president, Norm David.
The website redesign reflects the Lightheaded mission and presents products in a designer-friendly interface. Spec sheets for all products are redesigned and expanded to show options comprehensively and help customers quickly assemble a complete product specification. The Your Project tool lets customers select and organize fixtures with dimming options, assign each a fixture type and “build” a single, consistent and comprehensive project specification and submittal.
“We want current and potential customers to know that we remain committed to innovation in downlighting and accent lighting, at the forefront of architectural LED lighting and digital lighting controls in a complex regulatory environment,” says Gordon Catherwood, director of Sales. “Our new identity expresses that dedication and enthusiasm for great lighting, evolving technologies and the success of every project.”