Visitors can step into the spotlight with their favorite celebrities at Madame Tussauds San Francisco. Wax figures of celebrities, such as Jennifer Aniston and Anne Hathaway, are illuminated with LED lamps from Soraa.
The designers from Emphasis Lighting chose Soraa’s MR16 GU10 LED lamps to light the attraction of more than 100 wax figures of Hollywood A-Listers, politicians, musicians and other celebrities. Soraa LED lamps feature Point Source Optics for high intensity and uniform beams and its Violet-Emission 3-Phosphor (VP3) LED technology for rendering of colors and whiteness. Using Soraa’s SNAP System, the designers added magnetic colored lens accessories to create drama in each vignette, emphasizing themes and fine detail.
“Madame Tussauds San Francisco is an interactive attraction, providing guests with opportunities to create memories with some of the world’s biggest icons. Countless hours are spent to make these figures impeccable. The right lighting in the attraction is essential to bringing out the fine detail of these figures and to the guest experience,” said Mark Frank, principal at Emphasis Lighting in Cambridge, Minn.
The lighting designer wanted great optics in addition to controlling energy costs and heat in the attraction. By using Soraa’s GU10 LED lamps, Emphasis Lighting was able to use a buildout with track heads that do not require transformers. Furthermore, Soraa’s unique GaN on GaN LED technology allows the lamps to operate at currents that are more than five times higher than LEDs built on other materials. This means a lot of light comes from a small source, resulting in less heat generated in the attraction and on the wax figures.
Utilizing every color in the rainbow, Soraa’s LED lamps render warm tones accurately, and achieve a color-rendering index (CRI) of 95 and deep red (R9) rendering of 95. Unlike blue-based white LEDs without any violet/ ultra-violet emission, Soraa’s VP3 Natural White excites fluorescing agents including natural, or unnatural objects. The end result, life-like wax figures.