Trips to the NAHB International Builder’s Show (IBS) highlight a difference about the Versatex Building Products LLC Premier Builder loyalty program; rewards for membership can go far beyond discounts, tools and swag.
According to a Versatex spokesman, Ben Blue, of Ben Blue’s Backyard Creations in Greene, R.I., and Chris Van Doeselaar, of Newco Design Build in Wyoming, Mich., will fly to Las Vegas, visit IBS and occupy seats at the Feb. 20, Golden Knights versus Bruins game, all as guests of Versatex.
Each of the contractors won a trip for two after scoring high in Versatex’s app-based Premium Builder IBS-Las Vegas contest. According to Sales and Marketing VP Rick Kapres, Mr. Blue and Mr. Van Doeselaar entered the competition by logging their Versatex product purchases from their phones.
“We appreciate this kind of brand loyalty,” says Mr. Kapres. “And we’re glad we could adopt technology that keeps track of it so easily. All Ben and Chris had to do was open the app, snap photos of paid invoices or receipts from Versatex dealers or distributors, and hit Submit.”
Introduced in 2016, the app enables customers to earn points automatically for participation in training sessions as well as for building-materials purchases; to check their point balances; and to redeem points for rewards like tools, electronics and sports equipment. Active members also can earn marketing aids such as truck signs and apparel, or advice from the Versatex team in developing collateral materials, project-photo galleries, websites or social media platforms.
“Contest entrants had chances to earn contest entries in several ways,” Mr. Kapres says. “By buying certain quantities of our Versawrap or Canvas Series products, for instance, or accumulating lifetime points dating back to the introduction of the app. That made this year’s competition a level playing field for customers with a diversity of project types and purchasing habits.
“Like to talk about it? We’ll be at IBS P7. Come see us!”