Arcitell LLC, a manufacturer of high-end composite building materials, proudly announces the promotion of Brian Martin to vice president, Sales and Marketing. Martin joined Arcitell in 2021 as director of Sales and Marketing and has built strong momentum for Arcitell’s flagship Qora Cladding brand, a dynamic, patented fiber-reinforced polymer siding panel that replicates the look and feel of stone, brick, and wood.
“Brian has brought renewed energy to the Qora brand and our business,” says Robert Belden, president of Arcitell. “In two short years with our company, he has done an excellent job opening new markets for Qora, building strong relationships, and energizing our go-to-market activities.”
Martin has an over 20-year background in building materials with CertainTeed, NUCOR Steel, Remcon Plastics and American Biltrite. In addition, he is a graduate of the US Military Academy with a BS in Mechanical Engineering, the US Army Airborne School, the US Army Ranger School, and is a decorated combat veteran, having earned a Bronze Star commanding his US Army field artillery battery in Operations Desert Shield/Storm. He has also earned an MA in Organizational Dynamics from the University of Pennsylvania and an MBA from Wilmington College.
“We have a tremendous product unlike anything on the market,” comments Martin. “I love to see the looks on our customers’ faces when they experience the authentic look and feel of our stacked stone and brick panels that are lightweight, strong, and hang like siding. I look forward to building on the momentum and excitement Qora has generated in the market.”