Olivia S. Farquharson is director of Marketing for Pavarini McGovern, a business unit of the STO Building Group in New York that focuses on new ground-up and major expansion/repositioning projects. She has more than 15 years’ experience in marketing, combining branding with technology and data to drive revenue. Farquharson currently serves as President-Elect for The Society for Marketing Professional Services (SMPS) New York Chapter.
As a result of various shifts in commercial real estate, AEC firms are reexamining their branding presence in a competitive marketplace. Brand awareness helps y... Read more.