California Faucets has been recognized for excellence in video production and creativity by three of the entertainment industry’s most prestigious audio/video award programs for “California Chameleon,” its latest Pixar-Style video. In an industry dominated by large corporations with huge advertising budgets this was no small feat. Beating the odds, the whimsically unique video scored Gold with the Telly Awards — the world’s largest award program for videos across all screens — as well as top honors in The Ava Digital Awards and Muse Creative Awards.
“California Chameleon was created to entertain and educate viewers about our abundance of artisan finishes,” explains California Faucets CEO Jeff Silverstein. “The triple crown win is testament to our unique ability to tell a story that stands apart from huge multi-national corporations in the business of churning out mass-produced products,” he says, crediting the winning video in large part to Chief Marketing Officer Noah Taft, who conceptualized and wrote the script for the video he co-produced in collaboration with Director, Alex LaFlamme.
California Chameleon successfully “broke through the static” — the theme of this year’s Telly Awards — of the internet, social media, and decorative plumbing industry, notes Silverstein, who adds, “With the ever-increasing ubiquity of video in our lives, we’re fortunate to have our talented Chief Marketing Officer Noah Taft and his Hollywood screenwriting background.”
This isn’t the first time Taft, a former TV sitcom writer/producer, has broken through the static. He was the mastermind behind past award-winning marketing videos including dancing tub-fillers in Tub Filler Fever, singing bath faucets in Aqua Pella, and a refreshing duet in Bath Time. In addition to the Telly, Ava Digital, and Muse Creative awards, Taft’s past groundbreaking videos were recognized by the MarCom Awards and Brand Builder Awards.