GLAAM Media Glass, ICT LED glass building material, is now available to U.S. clients for design, integration and operation through a new partnership with ANC. The fully transparent, LED embedded, construction-grade material, created with 24 global patents, allows architects to turn glass buildings into interactive video canvases.
Imagine using your smartphone to control an interactive art piece on the facade of a New York high rise, or stepping outside your LA office after a day’s work to watch Game 7 of the NBA Finals with the whole building turned into the screen. With the new GLAAM Media Glass, produced by GLAAM America and integrated by ANC, clear glass facades can be transformed into opportunity.
GLAAM America manufactures the innovative architectural element based on each individual project’s needs and ANC will design, distribute, integrate and provide ongoing operation and service of the product for U.S.-based installations of projects, like retail developments, sports venues, transportation and directional signage.
The product has been installed in more than 250 buildings throughout Asia. Via the GLAAM-ANC partnership, U.S. developers, architects, and owners can now also design and create experiential facades and buildings.
GLAAM Media Glass eliminates the compromise of design and building value from obstructed views and blocked natural light from LED screens, bars, mesh and attachments. The embedded micro-LED technology, weatherproofed and protected from the elements, creates a seamless connection between the physical and digital experience. It requires less maintenance and repair than previous LED offerings, is priced at a similar capital investment and is estimated to provide 100,000 hours of full brightness over its lifetime, thus creating a lower cost of ownership.
The new product is 100 percent design-built and specified to meet rigid glass performance, durability, energy and aesthetic design requirements. It can be retrofitted to the interior or exterior of an existing facade, or as the primary facade material itself, integrating with market-leading curtainwall systems.
Whereas conventional LED displays create dark spaces behind them, GLAAM Media Glass allows building owners to utilize an entire floor area in the building by creating habitable interior space all the way to the facade. And because it serves as regular glass during the day and a display at night, GLAAM Media Glass also consumes less power than standard LED displays.
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