Icynene-Lapolla announced it has introduced its Icynene Pinnacle Program, an enhanced version of its legacy Gold Circle Program. The customer loyalty program is designed to support its contractor customers in the growth of their businesses. Icynene Pinnacle members receive a variety of benefits and discounts, as well as support services in a number of areas.
“Our loyal contractors are valued beyond compare,” says Doug Kramer, president and CEO of Icynene-Lapolla. “We brought back the popular customer loyalty program and made it better than ever to ensure they know just how appreciated they are.”
Icynene Pinnacle includes three membership tiers: Bronze, Silver and Gold.
At the center of the program are benefits which include: parts and equipment discounts; free spray foam rig preventative maintenance visits; partner discounts for take off service, SPF insurance and marketing; tradeshow support with a loaner booth; award recognitions; a limited specification referral program; dealer locator search; and invitations to the Icynene Gold Circle Meeting.
“The suite of benefits is tailored specifically to meet the spray foam contractors’ needs,” adds Kramer. “Over the last year we conducted voice of the customer meetings with our Icynene customers to learn what offerings belonged in the package. We’re happy with the benefits and confident they will add to the contractor’s bottom line.”