Kirei, a provider of innovative and eco-friendly design materials, announces the launch of its direct-to-consumer platform. The quick-ship program currently features three premium acoustic wall products, EchoTile Vee, EchoTile Barcode and EchoTile Geometry, in five stunning colors. Kirei curated the offering to enhance any home or small office with stylish and sustainable noise management solutions that were previously only available through traditional commercial architecture and interior design channels.
“We tailored the direct-to-consumer program to meet the needs of today’s hybrid employee,” says John Stein, president of Kirei. “The pandemic highlighted and accelerated the need to change the way we work. Companies are using real estate in different ways, and workers are asserting their independence of choice in where and how they work. With so many people working from home in poor-sounding spaces over the last year, it became evident that we had to accelerate our strategy.”
Most people have acoustic issues within their space, even if they cannot identify them, such as bad sound in Zoom meetings. Kirei is now providing the same designer materials used by companies like Google, ESPN, and Snapchat for wherever people choose to work. For example, conference rooms at the office, a home office that used to be a closet, co-working spaces, and any other landing pad for today’s workers.
The selection offers a balance between ease of shopping and variety. The options provided make it easy for anyone to improve the sound of their room in one shopping session without the need for excessive measuring or sifting through endless products. Products in the new direct-to-consumer program include:
EchoTile Vee: Featuring three available patterns (Forward Plus, Knot, and Blox), EchoTile Vee elevates the common acoustic tile with its v-cut grooves, giving customers a premium feeling acoustic tile that won’t break the bank. Its large size allows for quicker installations and makes it an ideal fit for bigger rooms. Vee ships in orders of four tiles per box.
EchoTile Barcode: Available in five different patterns (Band, Ex, Checker, Stripe, and Column), EchoTile Barcode is a dimensional tile with a striking appearance. Its unique look is due to the double thickness bars, which also enhance its acoustic performance. Barcode outperforms many other tiles acoustically and adds visual texture to walls. Barcode ships in orders of 12 tiles per box.
EchoTile Geometry: Available in six unique patterns (Bend, Spiral, Block, Angle, Maximal, and Invader), Geometry tiles provide the opportunity to make highly customized patterns through the use of elementary shapes. Whether a client selects a few boxes of oblong to make a simple tile installation or picks from one of the predesigned patterns, Geometry tiles allow customers to turn up or turn down their acoustic walls visually. Geometry is available in three shapes, Delta (20 per box), Oblong (20 per box), and Square (10 per box).
Kirei customers also can create their own patterns by purchasing individual boxes of tiles, mixing and matching patterns or colors of their choice. All products are available in five colors: Wine (269), Navy (365), Speckled Grey (442), Mushroom (454), and Pacific (633), with a versatile choice of three-color pre-configured palettes to simplify the shopping experience. These color palettes include Cool Serenity (Speckled Grey, Navy, and Pacific), Iron and Wine (Speckled Grey, Wine, and Pacific), and Coastline (Pacific, Navy, and Mushroom). The sophisticated neutrals and soothing blues mixed with the luxurious feeling of the wine color complement nearly any space.
“‘Kirei’ means beauty in Japanese, and we do believe that change is beautiful,” adds Stein. “We are excited to continue providing design solutions that dramatically improve the health and happiness of our customers, and we’re looking forward to Kirei entering homes to make all interior environments look as good as they sound.”
Sampling and ordering are available through the Kirei Store on the Shopify platform. There is no minimum order quantity, and all orders ship within five days unless more than 10 boxes are purchased.