HFLOR by LX Hausys America Inc. is introducing TrueView and TrueMatte, two groundbreaking technologies that redefine the standards of LVT flooring design. TrueView, an advanced digital printing technology, and TrueMatte, an extraordinary surface finish, provide new ways to elevate the look and feel of LVT flooring through the intricate beauty and textures found in nature.
TrueView, a proprietary digital printing technology, sets a new benchmark in LVT flooring design capability by capturing the sophisticated interplay of nature’s hues, shades, designs and tones with unparalleled visual clarity and detail. Offering superior color consistency and accuracy, TrueView has a high-definition printing capability of up to 1,200 dpi, a significant advancement over conventional digital printing, and well above the 300 dpi standard in traditional gravure printing. HFLOR flooring products made with TrueView also feature smoother gradients, minimized pattern repeats, and seamless designs up to 1300mm x 6600mm, further enhancing the beautiful, organic and random designs found in nature.
TrueView was developed with sustainability in mind, as it utilizes an eco-friendly water-based ink and does not use harmful adhesives to laminate the digital print layer.
Inspired by the beautiful and restorative properties found in nature, LX Hausys’ TrueMatte surface finish offers matte-luster visuals as found in nature. Manufactured to withstand the wear and tear of daily life, TrueMatte features an advanced stain, scuff and scratch resistance. HFLOR collections with TrueMatte also offer an enhanced tactile experience, enabling each floor to replicate the genuine feel of woods and stones while adding improved realism to abstracts and concretes.
Both technologies will be available across all of HFLOR’s residential and commercial product offerings.