Nortek Global HVAC (NGH), a manufacturer of HVAC equipment, has named AC Supply Co. its HVAC wholesale distributor of Frigidaire and Gibson residential heat pump, air conditioner, gas furnace and air handler brands for the Dallas–Fort Worth metropolitan area. The third-generation, family-owned AC Supply operates locations in Arlington, North Richland Hills, in addition to its Fort Worth Westside and 36,000-square-foot downtown headquarters.
The Frigidaire and Gibson product lines rolled out April 1 and represent the first unitary equipment product offerings in the history of the 62-year-old distributor, which previously concentrated only on HVAC parts and accessories. AC Supply prepared for the expansion into unitary equipment by doubling its space by moving its Arlington and North Richland Hills locations to a 32,000-square-foot warehouse and a 22,000-square-foot facility, respectively.
Consequently, AC Supply will be inventorying approximately 60 models ranging from Gibson’s value-oriented units to Frigidaire’s premium models. Combined, the two brands provide contractors with a “better-best” lineup that’s competitive with any brand, price and feature in the HVAC market, according to Rob Hawk, national director strategic accounts, NGH.
“This monumental investment in a new product offering and partnership with Nortek puts us in the right place at the right time,” says Randy Boyd, president. “Dallas-Fort Worth is experiencing exponential population growth and a strong housing market, which have created a strong unitary equipment demand that is outpacing supply.”
Besides equipment, the agreement includes NGH’s Elite Marketing Program tools and assistance. Contractors will be provided optional website building, tablet-friendly sales assistance programs, rebate offers, Customer-For-Life direct mailers, brochures, e-newsletters, logos and other marketing tools. AC Supply’s in-house resources also assist contractor marketing efforts through Facebook ads, SEO and other online aids, in addition to its own contractor training on selling, installing and servicing products.